Hotels can increase sales by considering everyone in their hotel a sales person, or at the minimum, a sales lead generator. It’s not just the sales and catering team that needs to generate revenue, everyone that works at the hotel has the potential to generate new business.

Let’s start with the front desk team. They meet with hundreds of customers on a daily basis. Many of the customers checking in have associates who are staying with the competition. These associates of your current customers possibly book larger conferences and events at your competition. There is a huge opportunity to connect with these guests and uncover new revenue opportunities for your hotel.

Next, your bartenders and servers interact with guests on a daily basis. Many of these guests have the potential to refer your hotel to additional travelers who require meetings and events. Your food and beverage team is already building rapport and relationships with guests who represent tremendous revenue opportunity. Hotels should be taking advantage of these relationships to generate additional revenue.

Finally, reservation departments, PBX operators, and even engineering and housekeeping have the opportunity to generate new leads for your hotel. The key to making all of your employees revenue generators is training. If you train your entire staff on sales and catering you will see increased leads for your hotel; especially if you combine training with incentives.

Aprinda can help you generate more revenue by training your staff with online sales and catering programs available 24/7 – 365 days a year. It’s effective and affordable, and your employees’ progress can be monitored from the comfort of your office and with a click on a button.