There is a fine balance between using too much technology and too little technology. Some sales people overdo technology and provide too much information. They provide proposals that include information on every aspect of their hotel – a technique known as “feature dumping.” On the other hand, there are sales professionals who still use long-winded, boring word documents as proposals for their potential customers.
The best proposals are one page documents with a professional look that incorporate video-rich media addressing a customer’s needs identified during the qualifying process. For instance, if a customer is interested in your hotel’s location, step up your sales game by incorporating video media that shows you have the best location compared to the competition. If the customer is interested in exceptional cuisine for their banquet, then go the distance and provide video media that shows off your chef’s culinary talents.
Consider this. How would you prefer to view a proposal? Which of the following are you more likely to appreciate?
A) A four-page word document that contains 12 to 14 paragraphs describing the hotel features and benefits
B) An email with 10-14 or more links describing the hotel you are considering
C) A branded web-based proposal with embedded videos and minimal text that directly addresses your needs and concerns
If you answered (C) then you might want to consider PDQ proposals. PDQ proposals allows you to include media, such as YouTube videos, each with a personalized caption tailored to the individual client. The text editor allows you to embed links and highlights right into the text of your proposal. You can include just the right amount of text to get your point across and address your customer’s needs. Best of all it’s simple and easy to use.